In my experience, no one enjoys giving an Elevator Pitch. In fact, very few people can answer “What Do You Do?”, successfully. As soon as someone asks you that question, it feels like that winning moment on the Who Wants To Be a Millionaire game ...
Why Brand Positioning? Brand positioning is a strategy to create a memorable and unique customer impression. You want the customer to associate your brand with something specific and desirable that is unique from the rest of the marketplace. ...
As a business owner, you know how vital your customer base is to your business success. You also know how hard it is to attract and convert customers into your purchasers and brand fans. A reliable and consistent stream of customers allows you to ...
There is a growing gap in the area of “key marketing content.” Among all the Facebook and Instagram stories, neat web designs, nifty platforms and nice slogans, effective content marketing is hard to find. The world of marketing is always ...
Experience Marketing is the process of integrating an experience strategy in your marketing messaging to deliver an impact that people will have, share and own repeatedly. There are seven types of Experience Marketing strategies. Each strategy is ...
It hit me today, as I was working through the to-do list to create my new business, I’ve done all of this before. Eleven years ago, I left a six figure executive marketer income after launching the first eGaming platform in Canada to ...
To grow your customer base, you need to first identify who you want to attract to your business. In this article we will be identifying all aspects of your desired customers in detail as this is the root of your marketing and content development ...
We came across Steve Olenski’s interesting article in Forbes, “The Eleven Letter Word Continues to Elude All CMO’s and Marketers” on the importance of I-N-T-E-G-R-A-T-I-O-N in your marketing. He argues his point of view by highlighting key ...
Christmas is a holiday that always seems to sneak up on us. A decade ago we would have to bundle up, get in the car, and drive around the mall parking lot for an hour just to try to find the perfect gift for our loved ones. But now things are much ...
I was asked recently for some advice on content strategy. I dug through my old NEXT agency BLOG archive and pulled this post as it was a very popular read. Enjoy! The term “Content Strategy” is one of the most popular terms being used in ...