Books by Sandy Gerber - Canadian Female Business Author, Communications Trainer, Marketing Consultant & Mom in Business
TM - Coming Soon!
The hidden motivators that inform how we listen, what we say, and whether we act
Thanks to text messaging, email and social media, we are constantly in conversation with one another. Yet despite our chatty nature, many of us struggle to communicate clearly and effectively when speaking in person to another human being. We don’t know what to say, say the wrong thing, say nothing at all, or retreat back to the relative safety of our devices. As a result, our relationships suffer. What’s gone wrong, and how do we fix it?
Drawing on decades of expertise, award-winning communications coach and marketing strategist Sandy Gerber, introduces you to the four emotional motivators that affect everything from the way you listen to the way you respond during a conversation.
Through a carefully crafted step-by-step process, Gerber teaches you how to identify your primary Emotional Appeal and helps you understand how that emotional need influences your behaviour, the choices you make, and your communication style.
With that self-awareness established, Gerber lays out the techniques that enable you to identify the Emotional Appeals of others. Through this process, Gerber empowers you to understand and empathize with other points of view and speak in a relatable way that makes others want to listen.
Whether you’re struggling to communicate with your partner, seeking to improve workplace relationships, or looking to become an industry or community leader, Gerber’s approach to authentic influential communication will help you to make genuine connections, inspire action, and drive results.
WOMAN OF WORTH
DEFINING MOM SUCCESS
Motherhood is messy, brilliant, overwhelming … and full of so much love it can stop your heart in its tracks. When you add in a career or business, the juggling act stretches you to new heights. Sometimes it brings you to your knees, but you keep your heart open and you keep going because you believe in you and you believe that you can do both jobs well.
These authors will share the highs and lows of their journeys and the gems of how they made it all work—how they survived and how they’ve thrived. Their stories will make you laugh and cry and will inspire you to shine. 100% of royalties from the book sales go to the Woman Of Worth Foundation, a non-profit that educates and empowers women to connect, collaborate, and rise as business and community leaders.
In Chapter 15, “Defining Mom Success,” Gerber confronts the challenges of being a career-driven woman and a dedicated mother. From separation guilt to establishing healthy boundaries between work and play, Gerber lays everything bare as she boldly redesigns her life and work in order to share more time and experiences with her young children.
Through her narrative she introduces readers to a pressing question: “What does mom success look like?” In seeking an answer, Gerber draws on her life experience and skills as an innovative marketing strategist to establish her “Momlogy,” a list of values she wants to instill in her children.
As she seeks to create teachable moments and memories, she endures life’s ups and downs—an abusive marriage, divorce, single parenthood—and emerges with a greater understanding of the relationship between motherhood and success.
If you need to improve your work-life balance, swap negative self-talk for positive assurance, or turn off the autopilot and become more present in your day-to-day activities, “Defining Mom Success” is the blueprint you need to craft your own “Momlogy.”
WHERE THE BOOK IS AVAILABLE:
5 SIMPLE STEPS TO STAND OUT & GROW SALES
Businesses don’t start from scratch; they start from an idea, which means that growing your business isn’t just about delivering a product—it’s about delivering a message. For many entrepreneurs, that message is difficult to craft. What do you say to make your business stand out from your competitors? How do you confidently state why customers should buy from you?
In BRAND CHATTER™, communications trainer and marketing consultant Sandy Gerber offers a simple five-step process for growing your sales without spending a fortune on advertising. Informed by over two decades of innovative work in brand messaging, Gerber’s step-by-step instructions will teach you how to phrase memorable marketing messages that get people talking about your business and draw the attention of your ideal customers.
Designed as a convenient pocketbook, BRAND CHATTER™ is an everything-you-need-to-know guide to small business marketing success. On every page, Sandy Gerber shares the messaging techniques that she used to grow NEXT Marketing Agency Inc. from a home business into one of the fastest growing companies in British Columbia.
Over the years, Gerber has created the BRAND CHATTER™ for well-known companies across Canada and around the world. In her book she distills 25 years of communications and marketing experience, self-study, and skills training into direct, easy-to-follow instructions. From developing your elevator pitch to identifying your three points of distinction, Gerber is at your side helping you to master the elements of successful marketing messaging to communicate effectively with your customers.
If you’re struggling to develop your brand, grow your sales, or move your business out of your bedroom office, BRAND CHATTER™ is an empowering tool that can help you realize your goals and take your business to the next level.
WHERE THE BOOK IS AVAILABLE:
– “Fantastic resource and easy to read! The author has a very straightforward approach in her writing and provides a step by step process that is easy to follow. I highly recommend this book.”Amazon CustomerVerified Purchase
– “Take an hour at lunch to read this! You won't be sorry. Packed with simple, actionable ideas that can have an immediate impact on your business. Brand Chatter rocks! Thank you, Sandy. Thank you, thank you, thank you.”SWVerified Purchase
– “Great resource for small business owners or anyone who needs help with fine tuning their messaging to be effective for their business. Sandy is a master. I've followed her for years.”MommaBearVerified Purchase
– “Great book, very interesting process to develop messaging. I highly recommend it to entrepreneurs and small business owners.”Amazon CustomerVerified Purchase
“The Women of Worth book is a great book. Very inspirational!”Amazon CustomerVerified purchase
20 Years as a Marketing & Communications Strategist, Certified NLP Sales Practitioner, Life Coach and Public Speaker
To improve communication training on a global scale and create lasting change for generations to come
Contributor to a #1 Best Selling Book, starter of a Top 100 Fastest Growing Company and a Mompreneur of the Year, plus Businessperson of the Year award recipient.