Canadian Communications Strategist, Sandy Gerber


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EMOTIONAL MAGNETISMTM (Winner of Over Twenty Book Awards)

"Communications expert Sandy Gerber takes the frustration and guesswork out of relationship problems in this brilliant self-help guide to connecting with others." ~ Blueink Starred Review

"Communications expert Gerber powerfully lays out the importance of communication skills and how to use them effectively in this smart and sensitive work. Writing with a positive spin throughout, this slim, savvy guide offers a clear route to deep, effective improvement of communication skills." ~ BookLife Editor's Pick

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Emotional Magnetism is communication expert, Sandy Gerber's newest release. It is a self-help book for people who want to improve their communication and connection in their personal and professional relationships.

Have you ever felt unheard or misunderstood? Maybe your partner just doesn’t seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you’ve pointed out in the past week. You’re not alone.

In this unique and timely book, award-winning communications expert, Sandy Gerber shares how to quickly identify what you emotionally need to be happy (1 of 4 Emotional Magnets) and how to communicate that to the people in your life to be understood and accepted.

There are four communication motivators that magnetize our attention and motivate us to listen or act. These Emotional Magnets drive our choices in our relationships, career, and life with our partners, family, friends, team, customers, and strangers.

Gerber’s highly relatable stories, sage advice, easy exercises, and Emotional Magnets quiz, helps you to:

  • Identify what blocks your communication NOW.
  • Discover what you emotionally NEED to be happy.
  • Learn HOW to create greater engagement with your words.
  • Understand WHY the people in your life make the choices they do.

As you’ll quickly discover after reading Emotional Magnetism, when you know how to communicate what you need to be happy and respond to the Emotional Magnets of the people around you, you’ll magnetize your relationships. Not only will you be heard and understood, but you’ll understand what people want—and how to deliver it.

"My mission is to help people to understand themselves better so they can communicate what they emotionally need to people at home and work. I call it a "love train". My philosophy: the more of us who know our Emotional Magnets and share them, the more empathy we create, the more relationships we nurture and potentially save, and the more love and acceptance we create in our world." ~ S. Gerber


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 Best Independent Book Award  Emotional Magnetism -Independent Publisher Book Award

Emotional Magnetism - Living Now Book Award SealEmotional Magnetism - Literary Titan Book Awards Emotional Magnetism - NYC Big Book Awards 2022Shelf Unbound Long Listed Book AwardEmotional Magnetism - Indie Reader Seal of Approval  Emotional Magnetism - Readers' Favorite 5 Stars Review Seal Emotional Magnetism - Best New Magnetism Books - Bookauthority Emotional Magnetism -- Readers Views 5 Star Seal   Emotional Magnetism -Chanticleer 5 Star Review Seal Emotional Magnetism - Readers' Favorite Book Award Seal Emotional Magnetism -Blueink Notable Book Emotional Magnetism - Kreat Literary Prize Emotional Magnetism - Firebird Book Award Winner

What is Emotional Magnetism?

what attracts or repels people's interest?

Award-winning Canadian communications strategist, Sandy Gerber makes connecting with others easy with “Emotional Magnetism”. When your message (in any form of delivery or channel) connects to your listener’s emotional needs, you magnetize and motivate your listener to listen and act. Over the past 10 years, Sandy used “Emotional Magnetism” to successfully grow three businesses, and to find and sustain a phenomenal long term personal relationship after two failed marriages.

“Sandy Gerber has created a powerful communication tool that is simple to understand and more importantly, effective at boosting self-awareness and empathy in our relationships. Understanding your main Emotional Appeal, and those of the people in your life, will enrich relationships and help your communication to be more effective and influential.”
~ Alyson Jones, MA, RCC, Relationship Therapist and Clinical Counsellor

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Communications Training

Courses, Workshops, Challenges, and Special Events

Are you feeling misunderstood or not heard at work or home? Utilizing the “Emotional Magnetism™” communication technique, you can quickly improve your communication success in your personal or business relationships.

These training services are ideal if you want to:

  • Understand what is blocking your communication success
  • Learn what you emotionally need to be happy in your relationships, career, and life
  • Know how to easily communicate to connect with anyone, anywhere.

“Sandy created and delivered effective communication skills training to our entire team. For the first time in my 20+ years with the organization, people knew what to say to make us stand apart and most importantly, how to say it to be effective in the sales and customer service process. Amazingly, we were able to use these skills in our personal relationships too!”

Maureen Borsoi

Director, Operations, St. John Ambulance

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Sandy Gerber’s Published Books

Communication, Entrepreneurship and Marketing Strategy

Sandy has authored three books, “Brand Chatter: 5 Simple Steps to Stand Out & Grow Sales”, “Woman of Worth: Defining Mom Success”, and “Emotional Magnetism™”. Sandy champions the power of emotional appeal through language in all our relationships and the effect words can have on how we label our lives.

Your results from reading Gerber’s books can include:

  • Increased self awareness and confidence in your communication skills
  • Strategic brand messaging and entrepreneurial management of your business
  • Reduced miscommunication in your personal and professional communication

“Easy to read and engaging, Gerber has a way of keeping things light, even when sharing potentially life-changing information. She takes you on a journey and truly wants you to succeed. Her teaching method is highly effective, offering clear explanations of the various communication hacks, as well as relatable real-world examples and scenarios.”


Editor, Friesen Press

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Are you looking for a speaker to ignite and impact your audience? An effective motivational speaker knows the types of topics that really deliver for your audience – be it at a business conference or a positive, inspirational event. Sandy covers the bases when it comes to being your female motivational speaker.

An inspiring TEDx and keynote speaker, Sandy’s most popular topics include the following:

  • Magnetize your relationships by boosting your communication skills
  • Keep the romance in your relationship by learning to “Label With Care”
  • Learn how to shift your mompreneur mishaps to mompreneur mastery
  • Increase your business success with emotionally magnetic leadership

“Sandy breathes excitement and empowerment as she had our guests walking away truly reflecting on her powerful message. Our conference was held at the TELUS head office to a sold-out crowd and broadcasted live across the country. TELUS would love to have her keynote again as she was instrumental to the event’s success.”

Peter Manianis

TELUS, Sr. Vendor Manager

What are Emotional Magnets

and how can they help you to communicate successfully?

Emotional Magnets are the four core emotional needs that drive the decisions people make, the actions people take, and the way people communicate. When you use specific words to connect with a person’s Emotional Magnets, you more easily influence them to your desired action. To learn how to leverage Emotional Magnets in your personal and business communications, Gerber provides training courses, books, and event speaking.

You are motivated by security, good health, sensibility and simplicity


You are motivated by recognition, performance, pride and opinion


You are motivated by worth, growth, quality and significance


You are motivated by curiosity, creativity, desire and change


TEDx BearCreekPark

Meet Sandy Gerber

For over 25 years, Canadian communications expert, Sandy Gerber revitalized marketing and messaging for companies of all sizes, including some of North America’s most beloved brands. She is the founder of three successful businesses, author of three books, including the winner of twenty book awards – “Emotional Magnetism – How to Communicate to Ignite Connection in Your Relationships”. Sandy is passionate about empowering people to become masters of effective communication in their personal and professional lives. She is the creator of the popular Part Two Club – a global community dedicated to empowering women 40+ to design and live their ideal legacy lifestyle.


Event Producer, Communications Strategist, Chief Marketing Officer, Best-Selling Author, TEDx & Keynote Speaker


Bring together women 40+ to engage in empowering events, tools, and communication so they can design and live their ideal legacy lifestyle.


Founder, Top 100 Fastest Growing Company, Twenty Book Awards, #1 Amazon Best Selling Book for Communication, Businessperson of the Year, YWCA Woman of Distinction Finalist.

Recent BLOG Posts

7 Communication Cues To Connect Better At Work

7 Communication Cues To Connect Better At Work

Communication cues can help us better engage with people by helping us to be more aware of our body language, facial expressions, and even tone of voice to convey meaning in conversations. In this post, I will outline the seven most important communication cues that...

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Sandy’s Recommended Non-Fiction Reading List

Sandy’s Recommended Non-Fiction Reading List

I am happy to share my recommended reading list with you. As an avid non-fiction reader, I update this list frequently with books I find valuable to my self-development journey. Throughout my book, "Emotional Magnetism: How to Communicate to Ignite Connection In Your...

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Active Listening and Communication Blockers

Active Listening and Communication Blockers

Active listening is focusing on what the person you’re speaking with is saying. That sounds simple, doesn’t it? In theory, yes, listening to someone else is easy if there isn’t a dog barking or radio going off in the background. The issue is that when we listen, we...

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