Canadian Marketing Consultant & Communications Trainer, Sandy Gerber

Temporary marketing leadership and management to achieve your business goals

“CMO On the Go”

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What is a CMO On the Go?

what marketing leadership and services do we provide?

As your temporary Chief Marketing Officer, we provide you with marketing strategy and marketing implementation management to grow your business quickly and efficiently. As your CMO on the Go trusted advisor, we assess your marketing and sales initiatives, create a strategic Marketing Action Plan and manage and teach your team of employees and suppliers to implement the plan to achieve results. We basically work ourselves out of a job and leave your team with a competitive marketing plan, operational marketing structure and processes, and measurements for continued marketing success.

Marketing Consulting

Marketing Strategy, Management & Implementation

Are you frustrated with the different marketing tactics you have used overtime without success, measurement or consistency? Are your marketing efforts not cost-effective or underperforming? With effective temporary marketing leadership, you can set your business up for success. With a competitive Marketing Action Plan for your business, you know WHAT to uniquely say to stand apart in your industry, WHO you ideal customers are, WHERE to successfully invest your marketing efforts and HOW you will implement and measure your success. These services are ideal for business owners and leaders who want to:

  • Focus on business operations and less time on marketing management
  • Boost your lead generation efforts by aligning your sales and marketing teams
  • Create and strengthen your competitive advantage while leveraging innovative marketing initiatives and processes
  • Engage and support your team with marketing skills and training to help them be productive and successful
  • Overcome past marketing consultants and employees who fell short on expectations


“Sandy is an energetic, intelligent marketer who works collaboratively throughout the organization to ensure that company is aligned around the key marketing messaging and sales goals. She has the unique ability to take the brand promise from the theory to the execution phase in a timely manner that truly makes an impact.”

Gino Crisanti

CEO, Wesgroup Equipment

Communication Skills Training

On-site Communication Skills Coaching and Training

Poor communication in the workplace directly impacts employee engagement, project schedules and profitability. Sandy Gerber is a Certified Corporate Trainer who works with companies of all sizes to improve their team’s communication effectiveness. Through her Influential Communications workshops, or customized training, Sandy coaches and teaches executives, managers and corporate teams to become better communicators. These focused, communication strategies are designed to improve internal and customer business results. Join businesses like Rogers Radio, Williams Machinery and St. John Ambulance who’ve benefited from Sandy’s communication coaching. Your results from Gerber’s corporate communications training can include:

  • Better leadership and management of your teams with improved communication skills
  • Reduce workplace miscommunication with corporate communication skills training
  • Boost productivity and revenue by activating customer decisions with your communication
  • Increase employee engagement by learning verbal and non verbal communication techniques

“Sandy created and delivered effective communication skills training to our entire team. For the first time in my 20+ years with the organization, people knew what to say to make us stand apart and most importantly, how to say it to be effective in the sales and customer service process.”

Maureen Borsoi

Director, Operations, St. John Ambulance


Customized talks and presentations by a female motivational speaker

Hire Sandy as a guest speaker for your event, workplace, or association. Known for her innovative and visual speaking style, this Canadian marketing and communications coach shows audiences how effective communication can help them make genuine connections that drive positive results. Become one of the thousands of people who’ve been inspired by Sandy’s talks on:

  • Work-life balance (Looking for female inspirational speakers? As a single mom, Sandy built her business from her bedroom to a Top 100 Fastest Growing company and is happy to share her learning!)
  • Relationship communication (Sandy’s gone through a bad relationship, and a great one. She’s happy to show how she was able to use communication techniques to have the successful rockstar relationship she now adores.)
  • NLP Sales training strategy (Sandy is a Certified NLP Sales Practitioner and Certified Professional Corporate Trainer).
  • Other customized topics related to motivation for success in life and business.


“IAW selected Sandy Gerber as a speaker for our hundreds of members, as her expertise and passion for communication is remarkable. Her presentation was informative, energetic, and filled with tips and learnings the members could use immediately after the event.”

Marie Bartolotti

Program & Engagement Manager, International Association of Women

What are decision driversTM

and how can they help you to communicate successfully with your customers and teams?

Decision Drivers™ are the four emotional needs that drive the decisions people make, the actions people take, and the way people communicate. When you use specific words (needs language) to connect with a person’s Decision Driver™, you more easily influence them to your desired action. To learn how to leverage Decision Drivers™ in your marketing and communications, Gerber provides corporate communications training, event speaking, content marketing and coaching.

You are motivated by security, good health, sensibility and simplicity


You are motivated by recognition, performance, pride and opinion


You are motivated by worth, growth, quality and significance


You are motivated by curiosity, creativity, desire and change


Meet the coach

For over 20 years, Sandy Gerber has revitalized marketing and messaging for companies of all sizes, including some of North America’s most beloved brands. The author of two books, founder of three successful businesses, and visionary of the Decision Driver™ communication training technique and education products, Sandy is passionate about empowering individuals to become masters of effective communication. She offers consulting, training and coaching in Influential Communications and is a professional, Vancouver-based guest speaker for businesses, events and organizations.


20 Years as a Marketing & Communications Strategist, Certified Corporate Trainer (CTC), Certified NLP Sales Practitioner, Life Coach and Public Speaker


To improve marketing and communication skills on a global scale and create lasting change for generations to come


Founder, Top 100 Fastest Growing Company, Contributor, #1 Best Selling Book, Mompreneur of the Year, Businessperson of the Year.

Books by communication trainer and marketing coach, Sandy Gerber

Brand Chatter

WOW: Moms in Business

Decision DriversTM

Recent BLOG Posts

Easy Tone and Pace Body Language Tips

Easy Tone and Pace Body Language Tips

Do you know what your tone and pace are communicating about you? Body language is partly instinctive, partly taught and partly imitative. Our movements and gestures give so many cues and signals subconsciously to others. There are so many ways we can express how we...

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What Game of Thrones Can Teach Us About Decision Making

What Game of Thrones Can Teach Us About Decision Making

In my annual Game of Thrones weekend binge watch analysis, I discovered a few key communication insights the complex characters teach us about decision making. Season seven primarily focused on the convergence of the show’s main plotlines and ignited the intensity of...

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