Canadian Marketing Strategist & Communications Coach, Sandy Gerber

Do you know what drives you and your customers’ sales decisions?

“Emotional Magnetism”

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What is Emotional Magnetism?

what attracts or repels people's interest?

Award-winning Canadian marketing consultant, Sandy Gerber makes marketing your business easy with “Emotional Magnetism”. When your message (in any channel) connects to your potential customer’s emotional needs, you magnetize and motivate your potential customer to listen and act. Over the past 10 years, Sandy used “Emotional Magnetism” to successfully grow three businesses, and to find and sustain a phenomenal long term personal relationship after a failed marriage.

By helping you to determine how your business specifically meets four core emotional needs, your marketing and sales messaging connects to your listener’s default emotional appeals. Once Sandy and her team determine your competitive advantage, she “packages” your value proposition for your potential customers, delivers your exact magnetic messaging and tells you where and when to implement your messaging to be influential in your industry.

“Sandy Gerber has created a powerful communication tool that is simple to understand and more importantly, effective at boosting self-awareness and empathy in our relationships. Understanding your Emotional Magnet, and those of the people in your life, will enrich relationships and help your communication to be more effective and influential.”
~ Alyson Jones, MA, RCC, Relationship Therapist and Clinical Counsellor

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Business Owners

Differentiation Marketing Strategy, Content and Marketing Action Plan

Are your marketing efforts not cost-effective or underperforming? Utilizing the “Emotional Magnetism™” communication tool, you can set your business up for success. We create your competitive Marketing Action Plan (MAP) to magnetize customers to your business. In the MAP, you will know WHAT words to uniquely say to your potential customers and/or employees to stand out in a preoccupied world. In less than four weeks, your MAP identifies exactly WHO your competition and ideal customers are, WHERE to successfully invest your marketing budget and HOW you will implement and measure your success. These services are ideal for business owners and leaders who want to:

  • Focus on business operations and less time on marketing management
  • Boost your lead generation efforts by aligning your sales and marketing teams
  • Create and strengthen your competitive advantage while leveraging an innovative communication tool and process
  • Engage and support your team with a detailed plan to follow and execute
  • Overcome past marketing consultants and employees who fell short on expectations
  • Consistently communicate a central message that emotionally resonates with your customers and team

“Sandy is an energetic, intelligent marketing consultant who works collaboratively throughout the organization to ensure that company is aligned around the key marketing messaging and sales goals. She has the unique ability to take the brand promise from the theory to the execution phase in a timely manner that truly makes an impact.”

Gino Crisanti

CEO, Wesgroup Equipment

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Individuals, Couples or Groups / Teams

Relationship Communication Skills Coaching and Training

Poor communication in our homes and workplace directly impacts our mental health, employee engagement, project schedules and profitability. Sandy Gerber is a Certified Corporate Trainer who works with individuals and teams of all sizes to improve their communication effectiveness in their personal and business relationships.

Through Sandy’s “Emotional Magnetism™” workshops, courses or customized training, Sandy coaches and trains individuals, executives, managers, couples and teams to become better communicators. Join businesses like Rogers Radio, Williams Machinery and St. John Ambulance who’ve benefited from Sandy’s communication coaching to improve their internal team communications and business results. Your results from Gerber’s communications coaching and training can include:

  • Increased personal relationship intimacy, acceptance and understanding
  • Better leadership and management of your teams with improved communication skills
  • Reduce workplace miscommunication with communication skills training
  • Boost productivity and revenue by activating customer decisions with your communication
  • Increase employee engagement by learning and detecting “Emotional Magnets” in others

“Sandy created and delivered effective communication skills training to our entire team. For the first time in my 20+ years with the organization, people knew what to say to make us stand apart and most importantly, how to say it to be effective in the sales and customer service process.”

Maureen Borsoi

Director, Operations, St. John Ambulance

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Communication Skills Coaching Tool & Certification

Are you coaching individuals or groups who want to improve their relationships at work or home? Gerber’s “Emotional Magnetism™” coaching certification helps you to coach people so they can more easily understand WHY they make the choices they do in life. As a certified “Emotional Magnetism™” coach, your clients can quickly see another’s point of view, understand the nature of conflict, make respectful compromises, move with greater empathy and compassion, and adjust their specific messaging in order to connect with people to be influential. The “Emotional Magnetism™ coaching certification is ideal for coaches who want to increase their coaching skillset and ultimately, give people an easy tool to communicate more successfully in their relationships.

The certification program is ideal for coaches and business leaders who want to:

  • Increase your coaching qualifications with a proven communication tool
  • Attract more ideal clients and grow your coaching business
  • Differentiate your coaching services from a highly saturated coaching industry
  • Increase your word of mouth referrals from your happy clients
  • Ignite your coaching practice with an extremely relevant and easy to use tool
  • Invest in a cost and time efficient coaching skill building program

“IAW selected Sandy Gerber as a coach for our hundreds of members, as her expertise and passion for communication is remarkable. Her presentation was informative, energetic, and filled with tips and learnings the members could use immediately after the event.”

Marie Bartolotti

Program & Engagement Manager, International Association of Women

What are Emotional MagnetsTM

and how can they help you to communicate successfully?

Emotional Magnets™ are the four core emotional needs that drive the decisions people make, the actions people take, and the way people communicate. When you use specific words (needs language) to connect with a person’s Emotional Magnet™, you more easily influence them to your desired action. To learn how to leverage Emotional Magnets™ in your customer and home communications, Gerber provides marketing consulting, communications coaching, workshops, courses and event speaking.

You are motivated by security, good health, sensibility and simplicity


You are motivated by recognition, performance, pride and opinion


You are motivated by worth, growth, quality and significance


You are motivated by curiosity, creativity, desire and change


Meet Sandy Gerber

For over 20 years, Canadian marketing consultant, Sandy Gerber has revitalized marketing and messaging for companies of all sizes, including some of North America’s most beloved brands. The author of two books, founder of three successful businesses, and visionary of the Emotional Magnetism™ communication technique and education products, Sandy is passionate about empowering individuals to become masters of effective communication. She offers Marketing Consulting, Communications Training and Coaching in “Emotional Magnetism” and is a professional, Vancouver-based guest speaker for businesses, events and organizations.


20 Years as a Marketing & Communications Strategist, Certified Corporate Trainer (CTC), Certified NLP Sales Practitioner, Life Coach and Public Speaker


To improve communication skills on a global scale and create lasting change for generations to come


Founder, Top 100 Fastest Growing Company, Contributor, #1 Best Selling Book, Mompreneur of the Year, Businessperson of the Year.

Books by communication coach and marketing consultant, Sandy Gerber

Canadian Marketing Consultant's BRAND CHATTER Book image

Brand Chatter

Canadian Marketing Consultant's Women of Worth Book Image

WOW: Moms in Business

Canadian Marketing Consultant's Emotional Magnetism Book Image

Emotional MagnetismTM

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