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Marketing

The Importance of Marketing Integration

The Importance of Marketing Integration

We came across Steve Olenski’s interesting article in Forbes, “The Eleven Letter Word Continues to Elude All CMO’s and Marketers” on the importance of I-N-T-E-G-R-A-T-I-O-N in your marketing. He argues his point of view by highlighting key findings from his other...

4 Stages for Content Strategy Success

4 Stages for Content Strategy Success

I was asked recently for some advice on content strategy. I dug through my old NEXT agency BLOG archive and pulled this post as it was a very popular read. Enjoy! The term “Content Strategy” is one of the most popular terms being used in marketing today and shows...

Cactus Club creates positive BRAND CHATTER

Cactus Club creates positive BRAND CHATTER

A couple weeks ago, I mentioned an interesting article in Forbes on the importance of marketing integration and how vital it is for all channels to be unified in their message.  A great company example is Cactus Club Café.  Not only are they consistent in their...

BRAND CHATTER™ Explosion on Mari Smith’s Webinar

BRAND CHATTER™ Explosion on Mari Smith’s Webinar

I had the opportunity to experience a live Facebook webinar by Mari Smith, the “Queen of Facebook,” where she delivered the valuable 10 Essential Facebook Money-Making ‘Techie’ Tips.  I chatted with Mari last week and briefly discussed the upcoming webinar so I...

6 Foundational Elements of a Marketing Plan

6 Foundational Elements of a Marketing Plan

Whether you are starting a new business or are looking for ways to grow your current one, a sound marketing plan is essential to your success. Studies have shown that more than half of new businesses fail within 4 years. To avoid falling victim to these statistics, it...