We all know the key to a successful marketing campaign is integration. Multiple channels, broadcasting a consistent message and call to action. An integrated campaign is extremely effective and even better, measurable. This week, we are working ...
So many people struggle with the dreaded question, “What Do You Do?”. It seems to be a big challenge for most people to answer in a succinct, relaxed, and effective way. You need to have a prepared response that doesn’t feel canned and ...
On October 16th, I will be teaching Vancouver entrepreneurs how to “Create & Deliver Your Elevator Sales Pitch with Confidence, Ease and Success”. This is one of my favourite workshops, as I immediately see the impact this successful ...
I’ve found a source of inspiration for my business and it wasn’t where I thought it would be. It came in the form of two reality checks, so severe, they impacted me physically and emotionally. Just a few weeks ago, I travelled to Udaipur, India ...
Sandy Gerber is a passionate small business advocate, having grown her successful marketing agency, NEXT, from her bedroom to one of BC’s Top 100 Fastest-Growing Companies. She believes that most small business owners are passionate, committed, ...
You have put together your Elevator Pitch and are ready to try it out. Have you asked yourself how to achieve Elevator Pitch Success? For those of you new to the sales world, an Elevator Pitch, speech or statement is a short description of a ...
In my experience, no one enjoys giving an Elevator Pitch. In fact, very few people can answer “What Do You Do?”, successfully. As soon as someone asks you that question, it feels like that winning moment on the Who Wants To Be a Millionaire game ...
Why Brand Positioning? Brand positioning is a strategy to create a memorable and unique customer impression. You want the customer to associate your brand with something specific and desirable that is unique from the rest of the marketplace. ...
As a business owner, you know how vital your customer base is to your business success. You also know how hard it is to attract and convert customers into your purchasers and brand fans. A reliable and consistent stream of customers allows you to ...
There is a growing gap in the area of “key marketing content.” Among all the Facebook and Instagram stories, neat web designs, nifty platforms and nice slogans, effective content marketing is hard to find. The world of marketing is always ...