Sandy Gerber is a passionate small business advocate, having grown her successful marketing agency, NEXT, from her bedroom to one of BC’s Top 100 Fastest-Growing Companies. She believes that most small business owners are passionate, committed, ...
You have put together your Elevator Pitch and are ready to try it out. Have you asked yourself how to achieve Elevator Pitch Success? For those of you new to the sales world, an Elevator Pitch, speech or statement is a short description of a ...
In my experience, no one enjoys giving an Elevator Pitch. In fact, very few people can answer “What Do You Do?”, successfully. As soon as someone asks you that question, it feels like that winning moment on the Who Wants To Be a Millionaire game ...
Why Brand Positioning? Brand positioning is a strategy to create a memorable and unique customer impression. You want the customer to associate your brand with something specific and desirable that is unique from the rest of the marketplace. ...
As a business owner, you know how vital your customer base is to your business success. You also know how hard it is to attract and convert customers into your purchasers and brand fans. A reliable and consistent stream of customers allows you to ...
There is a growing gap in the area of “key marketing content.” Among all the Facebook and Instagram stories, neat web designs, nifty platforms and nice slogans, effective content marketing is hard to find. The world of marketing is always ...
Experience Marketing is the process of integrating an experience strategy in your marketing messaging to deliver an impact that people will have, share and own repeatedly. There are seven types of Experience Marketing strategies. Each strategy is ...
My affection for marketing and sales began in elementary school. I learned very early in my life the successful power of communication. The key is to know what to say to receive a desired result. In fact, I was the kid frequently approached and ...
It hit me today, as I was working through the to-do list to create my new business, I’ve done all of this before. Eleven years ago, I left a six figure executive marketer income after launching the first eGaming platform in Canada to ...
To grow your customer base, you need to first identify who you want to attract to your business. In this article we will be identifying all aspects of your desired customers in detail as this is the root of your marketing and content development ...