Experience Marketing is the process of integrating an experience strategy in your marketing messaging to deliver an impact that people will have, share and own repeatedly. There are seven types of Experience Marketing strategies. Each strategy is ...
My affection for marketing and sales began in elementary school. I learned very early in my life the successful power of communication. The key is to know what to say to receive a desired result. In fact, I was the kid frequently approached and ...
It hit me today, as I was working through the to-do list to create my new business, I’ve done all of this before. Eleven years ago, I left a six figure executive marketer income after launching the first eGaming platform in Canada to ...
To grow your customer base, you need to first identify who you want to attract to your business. In this article we will be identifying all aspects of your desired customers in detail as this is the root of your marketing and content development ...
We came across Steve Olenski’s interesting article in Forbes, “The Eleven Letter Word Continues to Elude All CMO’s and Marketers” on the importance of I-N-T-E-G-R-A-T-I-O-N in your marketing. He argues his point of view by highlighting key ...
Christmas is a holiday that always seems to sneak up on us. A decade ago we would have to bundle up, get in the car, and drive around the mall parking lot for an hour just to try to find the perfect gift for our loved ones. But now things are much ...
I was asked recently for some advice on content strategy. I dug through my old NEXT agency BLOG archive and pulled this post as it was a very popular read. Enjoy! The term “Content Strategy” is one of the most popular terms being used in ...
I was interviewed by Business in Vancouver and asked to share a life lesson. I chose one of my favourites that definitely changed my life professionally and personally. “Make your business fit your life, not the other way round”. Below ...
A couple weeks ago, I mentioned an interesting article in Forbes on the importance of marketing integration and how vital it is for all channels to be unified in their message. A great company example is Cactus Club Café. Not only are they ...
I had the opportunity to experience a live Facebook webinar by Mari Smith, the “Queen of Facebook,” where she delivered the valuable 10 Essential Facebook Money-Making ‘Techie’ Tips. I chatted with Mari last week and briefly discussed the ...