I was asked recently for some advice on content strategy. I dug through my old NEXT agency BLOG archive and pulled this post as it was a very popular read. Enjoy! The term “Content Strategy” is one of the most popular terms being used in marketing today and shows...
I was interviewed by Business in Vancouver and asked to share a life lesson. I chose one of my favourites that definitely changed my life professionally and personally. "Make your business fit your life, not the other way round". Below is an excerpt from the Business...
October is ‘Small Business Month’ in Vancouver, which means that events are taking place all over the city with the purpose of strengthening small businesses through summits, webinars, workshops and more. Sandy Gerber, the CEO of NEXT Marketing Company in...
I recently made a decision to take a sabbatical from my executive marketing gig and risk failure. Brash? I guess so. Gauging my friend and family's reactions I received after sharing my shocking news, I could tell this wasn't something often done by people in their...