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Communication

Successful Marketing Strategies for Pandemic

Successful Marketing Strategies for Pandemic

Over the past few weeks of the coronavirus pandemic, I’ve received an increasing flurry of calls and emails from business owners asking for my marketing advice. What is the right way to promote my business during this significant health crisis? How can I get customers...

My Daughter’s Italy Coronavirus Scare

My Daughter’s Italy Coronavirus Scare

On the early morning of February 23, 2020, an email notification popped up on my phone screen that had me jump out of bed. For two months, my eighteen-year-old daughter was enjoying working as an au pair with a lovely family in Rovererto, Italy. The email notification...