I was interviewed by Business in Vancouver and asked to share a life lesson. I chose one of my favourites that definitely changed my life professionally and personally. “Make your business fit your life, not the other way round”. Below ...
A couple weeks ago, I mentioned an interesting article in Forbes on the importance of marketing integration and how vital it is for all channels to be unified in their message. A great company example is Cactus Club Café. Not only are they ...
I had the opportunity to experience a live Facebook webinar by Mari Smith, the “Queen of Facebook,” where she delivered the valuable 10 Essential Facebook Money-Making ‘Techie’ Tips. I chatted with Mari last week and briefly discussed the ...
Whether you are starting a new business or are looking for ways to grow your current one, a sound marketing plan is essential to your success. Studies have shown that more than half of new businesses fail within 4 years. To avoid falling victim to ...
October is ‘Small Business Month’ in Vancouver, which means that events are taking place all over the city with the purpose of strengthening small businesses through summits, webinars, workshops and more. Sandy Gerber, the CEO of NEXT Marketing ...
I recently made a decision to take a sabbatical from my executive marketing gig and risk failure. Brash? I guess so. Gauging my friend and family’s reactions I received after sharing my shocking news, I could tell this wasn’t something ...