To grow your customer base, you need to first identify who you want to attract to your business. In this article we will be identifying all aspects of your desired customers in detail as this is the root of your marketing and content development strategy. As a small...
We came across Steve Olenski’s interesting article in Forbes, “The Eleven Letter Word Continues to Elude All CMO’s and Marketers” on the importance of I-N-T-E-G-R-A-T-I-O-N in your marketing. He argues his point of view by highlighting key findings from his other...
I was asked recently for some advice on content strategy. I dug through my old NEXT agency BLOG archive and pulled this post as it was a very popular read. Enjoy! The term “Content Strategy” is one of the most popular terms being used in marketing today and shows...
A couple weeks ago, I mentioned an interesting article in Forbes on the importance of marketing integration and how vital it is for all channels to be unified in their message. A great company example is Cactus Club Café. Not only are they consistent in their...
I had the opportunity to experience a live Facebook webinar by Mari Smith, the “Queen of Facebook,” where she delivered the valuable 10 Essential Facebook Money-Making ‘Techie’ Tips. I chatted with Mari last week and briefly discussed the upcoming webinar so I...
Whether you are starting a new business or are looking for ways to grow your current one, a sound marketing plan is essential to your success. Studies have shown that more than half of new businesses fail within 4 years. To avoid falling victim to these statistics, it...