I’ve found a source of inspiration for my business and it wasn’t where I thought it would be. It came in the form of two reality checks, so severe, they impacted me physically and emotionally. Just a few weeks ago, I travelled to Udaipur, India with the Me To We...
Sandy Gerber is a passionate small business advocate, having grown her successful marketing agency, NEXT, from her bedroom to one of BC’s Top 100 Fastest-Growing Companies. She believes that most small business owners are passionate, committed, underpaid and...
In my experience, no one enjoys giving an Elevator Pitch. In fact, very few people can answer “What Do You Do?”, successfully. As soon as someone asks you that question, it feels like that winning moment on the Who Wants To Be a Millionaire game show. The music halts...
Why Brand Positioning? Brand positioning is a strategy to create a memorable and unique customer impression. You want the customer to associate your brand with something specific and desirable that is unique from the rest of the marketplace. Businesses who truly...
There is a growing gap in the area of “key marketing content.” Among all the Facebook and Instagram stories, neat web designs, nifty platforms and nice slogans, effective content marketing is hard to find. The world of marketing is always changing, typically...
Experience Marketing is the process of integrating an experience strategy in your marketing messaging to deliver an impact that people will have, share and own repeatedly. There are seven types of Experience Marketing strategies. Each strategy is unique in experience...