So many people struggle with the dreaded question, “What Do You Do?”. It seems to be a big challenge for most people to answer in a succinct, relaxed, and effective way. You need to have a prepared response that doesn’t feel canned and rehearsed. You need a solid...
Sandy Gerber is a passionate small business advocate, having grown her successful marketing agency, NEXT, from her bedroom to one of BC’s Top 100 Fastest-Growing Companies. She believes that most small business owners are passionate, committed, underpaid and...
You have put together your Elevator Pitch and are ready to try it out. Have you asked yourself how to achieve Elevator Pitch Success? For those of you new to the sales world, an Elevator Pitch, speech or statement is a short description of a person’s occupation,...
As a business owner, you know how vital your customer base is to your business success. You also know how hard it is to attract and convert customers into your purchasers and brand fans. A reliable and consistent stream of customers allows you to grow your business...
Experience Marketing is the process of integrating an experience strategy in your marketing messaging to deliver an impact that people will have, share and own repeatedly. There are seven types of Experience Marketing strategies. Each strategy is unique in experience...
I was asked recently for some advice on content strategy. I dug through my old NEXT agency BLOG archive and pulled this post as it was a very popular read. Enjoy! The term “Content Strategy” is one of the most popular terms being used in marketing today and shows...