Fantastic resource and easy to read! The author has a very straightforward approach in her writing and provides a step by step process that is easy to follow. I highly recommend this book.
About the author
For over 20 years, Sandy Gerber has revitalized marketing and messaging for companies of all sizes, including some of North America’s most beloved brands. The author of two books, founder of three successful businesses, and visionary of the Emotional Magnetism™ communication technique and education products, Sandy is passionate about empowering individuals to become masters of effective communication. She offers Marketing Consulting, Communications Training and Coaching in “Emotional Magnetism” and is a professional, Vancouver-based guest speaker for businesses, events and organizations.