Sandy Gerber has created a powerful communication technique that is simple to understand and more importantly, effective at boosting self-awareness and empathy in our relationships. The four Emotional Appeals are aligned with our personality styles, and are a practical and quick means to illuminate our underlying value systems. When we understand what tips the decision-making process, we find a key that will improve our ability to influence and negotiate decisions, in all aspects of our lives. The wonderful thing about the four Emotional Appeals is that they apply to all relationships in our lives – business, family, friendship, parenting and intimate relationships. The more we understand “Emotional Magnetism”, the more we are able to use effective language, that will help everyone involved in the decision to feel heard and understood. Understanding your Emotional Appeal, and those of the people in your life, will enrich relationships and help your communication to be more effective and influential.