Marketing Strategy Consulting, Marketing Action Plans


What impact would a marketing action plan have on your business?

Award-winning Canadian marketing consultant, Sandy Gerber and her team make it so easy for you to be influential with your business marketing. In as little as four weeks (on average), Sandy and her team provide you with your unique “MAP” (Marketing Action Plan). Your MAP tells you exactly how to reach your customers, what to say to motivate action and where to say it to have a competive edge in your industry to meet your business goals.

Your business benefits from having a 20 year senior-level marketing executive with strategic, creative and tactical skills directing your annual marketing initiatives in a cost effective way so you can just implement your MAP to meet your goals.

Marketing Consulting Services


  • Sandy wants to help you to ethically and successfully promote your business during this health crisis
  • In 1 – 3 Zoom sessions, Sandy will work with you to position your marketing to emotionally attract customers to your business and keep existing customers
  • Receive new messaging and actions you can take to pivot your business quickly

With businesses of all industries being affected by the coronavirus pandemic, Sandy is doing her part to help. She is providing her popular MAPs (Marketing Action Plans) at a much reduced fee and her marketing consultations are available to business owners by donation. Of course, as a business owner herself, she needs to pay her bills, so with any consulting donation over $500, she will donating 20% to the World Health Organization Solidarity Response Fund.

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  • Focused roadmap to strategically align your marketing messaging and initiatives with your business goals
  • Comprehensive understanding of your competitor and industry marketing activity
  • Specific marketing messaging to differentiate your business and emotionally magnetize your target audiences.
  • Detailed marketing mix recommendation for best profit-making potential and growth
  • Engage your team to successfully implement a structured and measurable marketing plan
  • Align your marketing projects to engage your ideal customers and employees

Our team provides you with a detailed plan based on your business requirements, target audiences, budget, and performance goals. Your MAP (Marketing Action Plan) includes your Strategic Brand Positioning, Competitive Marketing Model, Specific Marketing and Sales  Messaging, Suggested Marketing Programs and Priorities, Recommended Budget and the Annual Implementation Plan.


  • Experienced marketing leadership so you can focus on your business operations
  • Accountable and responsible marketing team and project management
  • Comprehensive knowledge of marketing channels and tools (traditional, direct, digital, social, search, automation, events, outdoor, media, pr, etc.)
  • Structured communication and production monitoring and measurement
  • Team training of best practice marketing skills for effective internal leadership and management transition

With our successful temporary leadership of your marketing projects, team, and suppliers, we ensure your marketing is executed successfully. We work to systemize and structure your marketing projects and train your team for a seamless transition of responsibilities. We essentially work ourselves out of a job to ensure your team continues the momentum we created for your marketing.

Success Stories

Take your Marketing Communication to the next level with LIVE weekly coaching


Accelerate your business growth by completing the Influential Marketing & Communications Coaching Program. In just four weekly LIVE online workshop sessions you will create the exact marketing content you need to motivate people to buy your products and services. Training and coaching is provided by NLP Sales Practitioner and award-winning marketer, Sandy Gerber. Upon completion of the program you’ll have:

  • The words to describe WHAT you do and WHY you are NEEDED
  • Exact SALES MESSAGING to use in person, on your website and on social media platforms
  • WHO you want as your ideal CUSTOMERS and HOW to give them what they need to buy
  • The three reasons WHY you are DIFFERENT and the RESULTS you create for your customers
  • EASY ELEVATOR PITCH to use in your networking or sales process
  • COMMUNITY and SUPPORT of like-minded small business owners